Why Girluxe?

Hello beautiful!

I’m so excited that you have found my little beauty box business. I started Girluxe in January 2020 with surprise beauty boxes, which soon turned into a subscription box. I started with just £100 in savings and no marketing or business experience.

You can achieve anything you set your mind to. Dream big, and start small. Don’t compare yourself - you’re on your own timeline.  

Why are we different? Your beauty subscription box is from a real person. It’s curated by me, Holly. Packaged by me, Holly. When you speak to customer service, that’s also me. You deserve to feel special, empowered and beautiful. That’s why my mission is to empower you to feel beautiful in your own skin, have compassion, and be real.